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According to a recent study, staring at a curvy female can give men the same high as drinking alcohol or taking drugs.

The study shows that seeing an hourglass figure activates the part of men’s brains associated with feelings or reward.

Researchers used a sample of 14 men with an average age of 25 and showed them pictures of the naked backside of seven women.

They then carried out cosmetic surgery on the women, redistributing fat from their waists to the backsides but not changing their overall weight.

Brain scans of the men revealed that looking at the post-surgery women activated parts of the brain linked with rewards, including regions associated with responses to drugs and alcohol.

The scientists said women with hour-glass figures are more likely to be fertile, have healthier children and are less likely to have illnesses like heart disease.

Steven Platek, an evolutionary cognitive neuroscientist said that the findings could help further their understanding pornography addiction and related disorders, such as erectile dysfunction in the absence of pornography.

The scientists also found that changes in a woman’s body-mass index (BMI) only affected brain areas linked to simple visual appreciation of size and shape.

Mr Platek said this may be evidence that body fat influences judgments of female beauty due more to society’s norms than the way the brain is wired.

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