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Women are opting for more fashion-forward dresses for their weddings. The current designs include draped asymmetric silk dresses cinched with ribbon sashes and silk flapper-style dresses trimmed with cream marabou feathers.

The demand for modern-style wedding dresses is increasing that Net-a-Porter is launching an online wedding boutique next month. The boutique will sell “anything that could be worn as a wedding dress” .

Shoes, jewellery and lingerie are also available, and everything is delivered gift-wrapped in sleek white boxes.

“We had an amazing reaction when we first started to sell a few pieces, so it felt like the perfect thing to start doing in a big way,” says buying director Holli Rogers.

“There’s a bride out there who doesn’t want fuss. Maybe she’s too busy, or decides to get married on a whim, or it’s her second wedding and she doesn’t want to go through five fittings again.”